Methodologies

Thorough knowlege and competence about research methodologies is a prerequisite for anyone working within market research. Our employees are specialists and have aquired their knowledge through both higher education and many years practical experience. 

Research methodologies are commonly split into two main categories - quantative and qualitative. Quantitative methodologies focus on the quantifiable to create a picture of the market i.e. on numbers, while qualitative methodologies focus on words and pictures and a more in depth understanding of the realities.  

On these pages you can read more about the different methodologies Opinion uses within the two main categories og quantitative and qualitative research by clicking on the keywords to the left.  

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